The Michael & Giso Tailoring campaign, shot in the serene Côte d'Azur, France, was a journey through the day in the life of a modern gentleman. From the elegance of black-tie attire to the relaxed sophistication of everyday suits, each look was designed for a man who appreciates both style and substance. The shoot, set against the backdrop of a chic French villa, captured playful moments, like sitting in the garden as the morning sun kissed the skin and diving into the pool to freshen up. The campaign embodied the perfect balance of refinement and ease—showing how a gentleman transitions from morning leisure to evening elegance with effortless style.